One of the hardest parts of art-making, at least for me, is bestowing a title on the work. Whether one is naming an infant, a city, or an art object, the act of naming has always been understood to be powerful and mysterious. With a name comes identity, definition, and belonging.
In my art-making, I like to put this off until the last possible minute, holding out in desperate hope of gaining a better understanding of this new thing I have made. Even that is not a flawless system, because many times I don’t fully understand my own artwork until I’ve watched viewers interacting with it. And so the act of naming is fraught with uncertainty and guesswork and hope.
Since I’m a real language nerd, naming also tends to involve a complex dance with the thesaurus. I am consistently attracted to unfamiliar words and phrases, and those with multiple layers of possible meanings — language that challenges viewers to stop and play with the new ideas, rather than jumping to easy conclusions. (I’m not interested in making my viewers feel stupid, though, so I always provide a definition when using unfamiliar words.)
I’d be interested in hearing from some readers, though. What do you think is the relationship between an artwork and its title? Is it possible for a poorly-chosen title to undermine the power of a work of art? How do you go about choosing a name for your own work?